Technical Content for Developer Tools
I help developer tool companies show up in Google, AI answers, and developer communities—at the exact moment developers are choosing which tool to use.
This is not generic content writing. It's implementation-first tutorials built from real developer workflows, published where developers and AI tools look for answers.
What you're buying isn't content.
It's distribution and discoverability.
When a developer is evaluating tools, they don't start on your website. They search Google for how someone solved their specific problem. They ask their AI coding assistant for a recommendation. They check Reddit for an honest take. They look for a tutorial on FreeCodeCamp or DEV from someone who has actually built with it.
If your tool isn't present in those places, with content that matches the exact problem they're trying to solve, they find a competitor who is.
Here's what most developer tool companies don't know yet: AI coding assistants recommend tools they have the most context for. My work puts your tool in that content.
Show up in Google when developers search for solutions
Every tutorial is built around a real developer question and structured to rank for the high-intent search queries your developers are running.
Show up in AI answers when developers ask for recommendations
AI coding tools default to tools with the most implementation content on trusted platforms. Tutorials published on FreeCodeCamp, DEV, and similar platforms build that context directly.
Show up in developer communities before developers decide
Implementation-first content gets referenced in Reddit threads, shared in developer communities, and cited by other developers as the peer-recommended solution.
How I build content that reaches developers before they decide
Most technical content is written from the docs outward. Mine is written from the confusion inward.
Find the real question
Before writing anything, I search Reddit and developer communities for what developers are actually asking — not what your product team thinks they're asking.
Then I build
I create a working project using your tool around that specific problem. Not a hello world. A use case a developer would actually ship, with the edge cases and trade-offs that only appear when you actually build.
Then I write the implementation
Documenting what I built, what worked, what decisions I made, and how to replicate it. The result reads like it was written by a developer who solved this problem, not a writer who read your docs.
Then I publish where developers search
FreeCodeCamp, DEV.to, your company blog, or a combination. Structured for search, structured for AI parsing, structured for the developer who needs a working answer fast.
Search Analysis
"Is there a way to handle API key auth in Next.js Middleware without performance hit?"
Published Solution
"Securing Next.js Routes with Your-Tool and Edge Middleware"
JS in Plain English · 6 min read
Content that works in the real world
"I like your conversational style."
Quincy Larson
Founder, FreeCodeCamp
Subreddit-Validated
A tutorial I wrote covers API key authentication in Next.js routes — a use case the official docs didn't explicitly address. Developers in the Next.js subreddit are actively searching for exactly this solution.
Google Ranking #1
My FreeCodeCamp article on building a custom PDF text extractor ranks #1 on Google for its target keyword and appears in AI search results.
AI Search Presence
Ghostwritten tutorials I've built for developer tool clients appear in AI overviews and rank for the searches their developers are running.
First-Pass Acceptance
Accepted to contribute to FreeCodeCamp and JS in Plain English on first application to both.
Published In
How we can work together
Most engagements start with one of these. If you're not sure which fits, the fit call will clarify.
1. Developer Pain Point Research
Before writing anything, I research the developer communities where your target audience is most active and surface the exact questions your current content isn't answering.
You get a research note with five or more specific developer questions, the community threads they came from, and a recommended content angle for each.
Best for: Teams who want to know what to write before committing to writing it. A natural starting point if you're unsure where your content gaps are.
2. Implementation Tutorial
One end-to-end tutorial built from real developer behavior in your product's problem space. Researched from Reddit and developer communities, built from scratch using your tool, written for the developer who is searching for a solution your tool provides.
- Reddit and community research to identify real developer questions your current content isn't answering
- A working implementation built around a specific use case and developer workflow
- Structured for search and AI discoverability
- One round of revisions
Best for: Teams who have just launched a new integration or feature, or have an existing one developers aren't adopting as expected.
3. Ongoing Content
A recurring engagement covering research, writing, and publication across the platforms that reach developers during evaluation. Structured around the developer questions your tool needs to be the answer to.
Best for: Teams ready to build a sustained presence in the places developers search and AI tools index.
This isn't the right fit if:
- You want high-volume content with minimal depth
- You're looking for someone to rewrite your docs into blog posts
- Your product isn't built for developers or technical users
- You want the cheapest option available
- You expect results without giving access to your product
If you care about developers actually finding your tool, trusting it, and building with it, we'll work well together.
How projects are priced
Projects are scoped per deliverable, not by word count or hours.
A single well-targeted tutorial can get your tool into Google results, AI recommendations, and developer community conversations simultaneously. That's the value it's priced against, not the number of words it contains.
If you want to understand what a specific engagement would cost for your situation, the fit call is the right place to start.
Frequently Asked Questions
Why this works
I'm a frontend developer turned technical content strategist. I write the tutorials I wished existed when I was a developer—starting from the moment of confusion, not from the docs.
Every tutorial I write begins with a real implementation. I build with your tool before I write about it. That's how I find the edge cases, the workarounds, and the decisions that only show up when you actually build.
That's also why my content shows up in the places it does. Not because it's optimized. Because it's genuinely useful to the developer who finds it.
Clear beats clever.
Use cases beat features.
Adoption beats traffic.
Most developer tool companies are invisible at the moment developers decide which tool to use.
If that's the problem you're sitting with, let's spend 30 minutes on it. We'll identify where your tool is missing from the developer's decision process and what one piece of content would change that.
Book a 15-minute fit call