Why Developers Drop Off Before They Ever Try Your Product

The onboarding drop-off problem gets most of the attention in developer marketing. But there's an earlier drop-off that costs more: the developer who finds your tool during evaluation, can't find a tutorial that shows it solving their specific problem, and moves on to a competitor who has that content. They never got to onboarding. They left before they started. This is the evaluation friction problem — and it's a content problem, not a product problem.