What Developers Are Actually Doing When They Evaluate Your Tool

Most developer tool companies imagine the evaluation journey starting on their website. It doesn't. It starts in a Reddit thread where someone asks "has anyone used X for Y," continues in a Google search for how to implement a specific use case, and sometimes ends with an AI coding assistant recommendation. Your website is often the last stop on a journey that started somewhere else entirely. Here's what that journey looks like and where your content needs to be.