Off-Domain Publishing: How Developer Tool Companies Reach Developers Before They Search for You

A developer searching for how to add API key authentication to a Next.js route isn't searching for your product by name. They're searching for a solution. If that solution exists as a tutorial on FreeCodeCamp or DEV.to — built with your tool — they find your product without knowing they were looking for it. That's what off-domain publishing does. It puts your tool in the search results developers are already running.